Slicetruck Pizza

Nice little article.

noreply@blogger.com (SliceTruck) — Fri, 01 Jun 2012 20:12:00 +0000

Here's a nice little article that someone took upon themselves to write, unlike the last issue of Los Angeles Magazine that did a whole thing on pizza and didn't care to mention us.

Here's the cover of a magazine that is full of bull feathers:
(the Olio pizza on the cover is nicely done, but the rest is pure bull feathers. If you like having pr firms tell you about stuff through staff of a bunch of lazy people at a magazine then keep on reading. If you want true journalism then check in at slicetruck.com daily. We'll tell you everything you need to know. for example buy yahoo stock and stop making your mortgage payments.)

Slicetruck Dough

noreply@blogger.com (SliceTruck) — Thu, 24 May 2012 18:34:00 +0000

A little video in a series of videos about our pizza. You should follow us on youtube, it might be nice for you, you know, give you something to do everyonce in a while.

Here's our channel url www.youtube.com/slicetruckpizza.

Who is this guy? Is it you? Dad?

noreply@blogger.com (SliceTruck) — Sun, 20 May 2012 17:29:00 +0000

I've noticed him the last few years during the NBA playoffs. I think he's an OKC fan. He get's a lot of air time in the background. Turns out there's a lot of people wondering about this, so if you know anything please post in the comments.

If you are this guy I'd like to extend an invitation to you to pop into Slicetruck at 2012 Sawtelle Blvd. Los Angeles, CA 90025 for a pizza on the house.

Links about Slicetruck

noreply@blogger.com (SliceTruck) — Tue, 15 May 2012 05:41:00 +0000

This was about 6 weeks ago but we were on the Carson Daley show on Amp Radio. Here's a recap and an audio clip of me and Chris on the air.

Here was a nice article with an audio clip of Chris sharing some thought. Read it here.

And then there's this in LA Weekly.

Press inquiry's please email info@slicetruck.com

Vegan Pizza in L.A. (what? where?)

noreply@blogger.com (SliceTruck) — Thu, 10 May 2012 18:12:00 +0000

Just a heads up to any vegans. If you order our pizza without cheese (or meat obviously) you will then have a vegan pizza. This is a fact and I promise its true. Just order a pizza with no cheese and load up the toppings and you'll be in great shape at Slicetruck. I'm perfectly aware of what is and is not vegan and I do promise if you leave meat and cheese off your pizza at our shop you will then have a vegan pizza.

I eat them from time to time myself just to cool down my calorie intake and I'd have to say they are delicious.

RIP MCA

noreply@blogger.com (SliceTruck) — Fri, 04 May 2012 18:17:00 +0000

Went to this concert, had a great time and picked up a lot of new dance moves for myself. Always liked the way these three really seemed to be good friends. MCA for whatever reason was always my favorite.

Slicetruck Delivery Radius

noreply@blogger.com (SliceTruck) — Fri, 27 Apr 2012 03:39:00 +0000

We now deliver: Please Call:

310-444-9550

Delivery is free. We have minimum orders based on distance from our shop:

2012 Sawtelle Blvd Los Angeles, CA 90025

Minimum orders:

Within 1 Mile: 1 Pizza

Between 1 - 2 Miles: 2 Pizzas

Between 2 - 3 Miles: 3 Pizzas

Between 3 - 4 Miles: 4 Pizzas

Between 4 - 5 Miles: 5 Pizzas

Between 5 - 6 Miles: 6 Pizzas

7 - 10 Miles: 10 Pizzas

Click to View the Menu

Officially the first Pizzeria in America doing this

noreply@blogger.com (SliceTruck) — Thu, 26 Apr 2012 01:26:00 +0000

It should be known that we're making our dough using 100% Kamut® flour. There's a lot of really great and scientific info on their site and in this press release, but I'm just going to quickly explain why I think its important for Slicetruck.

People who are sensitive to gluten typically digest food made out of Kamut flour with no problem. Reason being that over the last 100 years we've (biotech companies) been hybridizing and cross pollinating wheat at a rate faster than our (human) digestive systems have been evolving, resulting in more and more people having problems digesting wheat. Kamut is an ancient heirloom grain that has never been hybridized or cross pollinated. Its the exact same grain as people were using 4000 years ago in Mesopotamia and is always grown organically.
I've never considered gluten to be a problem for me but when I eat our pizza made with 100% Kamut flour I feel full but without the bloating that I typically experience when I eat a bunch of pizza. Until now I'd always thought that was a result of the cheese but as we were crafting this dough over the last 18 months we did a lot of side by side tests using other flours and the physical reaction to dough not made with Kamut was almost immediate and very obvious.
Over 300 pizzerias in Italy are making dough using Kamut and we're officially the first one in the United States to use it for pizza.
Finally, but most importantly, our dough made with Kamut tastes just the way we want it to (amazingly). If we didn't believe this was the absolute best tasting crust we could make we would have used a different flour (and we've tried a lot of recipes with many control groups and many flours).

Anyway, just wanted to officially post something about this. We're really glad to of come across this flour and we're really excited about it. If it wasn't for the fact that people who have a problem with gluten can easily digest Kamut flour, I definitely would have kept this a secret.

The Order of Importance

noreply@blogger.com (SliceTruck) — Wed, 18 Apr 2012 16:52:00 +0000

I've spent a lot of time thinking about this and the order of importance for a pizza goes like this:

Crust is the most important, requires the most effort and is most commonly bad. Its because of the three factors that come into play for this component, the dough recipe, the proofing time and the style that the pizza is cooked. If only one is missed the crust won't be right.

Sauce is 2nd most important and is 2nd most commonly bad for a few reasons, mainly because its cheaper and quicker to doctor up some pre made sauce but also because there are a bunch of dumb ideas/secrets/shortcuts swirling around about how to make sauce.

Out of the three, Cheese is the least important because its the easiest to do right. All you need to do is anti-up and buy good cheese. A LOT of places cover up a crap pizza with good cheese and think they're doing everyone a favor. (the idea of covering some garbage food up with cheese is extremely common and actually goes far beyond pizza and doesn't even require good cheese)

If I had the choice to eat a pizza with great sauce, great crust and a lower quality mozzarella or great quality mozz with poorly executed sauce and crust, I'd say its a no-brainer and go with the first option.

If your goal is to make the greatest pizza ever know, which ours is, they're all important, but there is an order of importance.

We're Open Open Now

noreply@blogger.com (SliceTruck) — Wed, 11 Apr 2012 15:43:00 +0000

Our hours of operation for 2012 Sawtelle blvd are officially Monday - Saturday 11:30 am - 9:00 pm. We'll be closed on Sundays (probably until football season starts).

We're going to start delivering this week (Still working on this, next week hopefully). The store's number is 310-444-9550. We'll be delivering within about a mile of the location. Also consider calling in for a pickup, as I've always found running out to pick up a pizza to be a nice errand.

We're really encouraged by the response of the neighborhood. We're excited to be your go to place and we're excited to have you tell your friends who live elsewhere how sorry you are for them that they don't have as great of a pizza shop nearby.

Would like to mention also, that if you're picking up a pizza for dinner you really should consider a salad with it. It really tops off a good thing when you've got a good thing going.

I have a rule, and I know a lot of other people do too, that you shouldn't put pictures of your food on your menu or more commonly that you don't want to eat at places that have pictures. But it is ok to put pictures of your food on your restaurant's blog.

One more thing. If you're ever at Slicetruck and have a less than desirable experience for any reason please email us and let us know and we'll try and fix it: info@slicetruck.com. You can also email us to tell us you just lost your mind over how much you enjoyed your pizza too.

We've won the Mega Millions while on vacation in Maryland. (this article is completely true)

noreply@blogger.com (SliceTruck) — Sat, 31 Mar 2012 08:22:00 +0000

We are about the open our new restaurant at 2012 Sawtelle.

Here's us making some dough yesterday:

I hope you will swing by and have some pizza. We're going to open up next Tuesday at 2012 Sawtelle blvd, Los Angeles, CA 90025. This is our location. We are having a "soft opening" as we have no clue what we are doing other than making some ultra premium pizzas. It's possible that you have something else in mind but the fact is that every aspect of the pizza we will be selling is top notch and there is no where else in the world right now that you can get a pizza similar to ours. Maybe you're searching for a pizza that's like another pizza you once had and you'd be glad to get something similar to it even if its a little worse.? Well this won't be that. It is a perfectly unique pizza. No one's gonna copy it either because its too expensive to make. It makes no sense to make this pizza that we're making as a business when you can take $1.13 in ingredients and sell it for $15 at your pizza place and no one says a word. Its just too easy, but that's not what we're doing.

By soft opening we mean that we've got some things we're still waiting on to complete the puzzle but at the same time we're ready to go. The main thing we need are some great employees to handle some of the work. Since we don't have any employees we're going to only open from 11am-9pm Monday - Friday and while the meanwhile we'll be looking for some great people who'd like to spend the rest of their lives with us. Honestly that's what we're looking for. Lifers. People who would like to make pizzas for Slicetruck for the rest of their lives. This is not a joke, we'd like to have a staff of pizza makers who all make over $100,000 a year and have all been here the whole time. Its a soft opening because after a month of being a soft opening we'd like to make it a hard opening and be open 11am to 11pm 7 days a week and offer delivery. We're not going to deliver during the soft opening but we will deliver after the soft opening is done.

In summation:..., We're going to open on Tuesday, April 3rd 2012. If you're not used to really nice things then you'd will feel pretentious as you eat our luxurious pizza. However, as it turns out, you deserve it. We're only open Mon-Friday 11AM-9PM, to start until, let's say, May 1st and then we will be open longer hours. We will update the information.

Cute story about raccoons

noreply@blogger.com (SliceTruck) — Sat, 03 Mar 2012 19:49:00 +0000

Later found a slice of pizza hidden in the couch cushions.

Good one SNL

noreply@blogger.com (SliceTruck) — Mon, 20 Feb 2012 20:18:00 +0000

Saw that movie Drive

noreply@blogger.com (SliceTruck) — Sun, 12 Feb 2012 01:00:00 +0000

Enjoyed the music and thought you might too. Oh yeah, if you want to pay us to serve pizza at your party email us info@slicetruck.com.

Should we buy custom delivery trucks?

noreply@blogger.com (SliceTruck) — Fri, 10 Feb 2012 06:20:00 +0000

If the sun went out that would be the end of the world and that would be the coming of Christ. or would Christ wait until the end of the universe? or does Christ come before the universe ends?

Why won't Brad Pitt come on Letterman's show?

noreply@blogger.com (SliceTruck) — Thu, 02 Feb 2012 17:37:00 +0000

Was watching the 30th anniversary of Letterman from last night just now and for whatever reason, Brad Pitt won't come on the Letterman show and never has and Howard Stern was being a good friend to Dave and making him feel better about Brad Pitt never coming on his show and had this to say. oh, and i thought you might enjoy it too and so thus i've shared it on this web log about a pizza truck. very well enjoy.

HTS vs. DTT

noreply@blogger.com (SliceTruck) — Fri, 27 Jan 2012 22:03:00 +0000

If someone tells you their meal "hit the spot" is that the same as them saying it "did the trick"?

I'd prefer Slicetruck hits the spot (at least). We're not here to just do the trick.

Such a Sadness

noreply@blogger.com (SliceTruck) — Wed, 11 Jan 2012 13:39:00 +0000

Merry Christmas and you're welcome!

noreply@blogger.com (SliceTruck) — Fri, 23 Dec 2011 00:41:00 +0000

As a Christmas present to Los Angeles, we're opening a takeout and delivery place in West L.A. sometime between Feb 1 and March 1 2012.

Next we're going to produce a buddy cop movie starring Michael Buble and Tim Tebow.

Have a holly jolly Christmas
It's the best time of the year
Well I don't know if there'll be snow
But have a cup of cheer

Have a holly jolly Christmas
And when you walk down the street
Say hello to friends you know
And everyone you meet

Ho ho the mistletoe
Hung where you can see
Somebody waits for you
Kiss her once for me

Have a holly jolly Christmas
And in case you didn't hear
Oh bygolly have a holly jolly Christmas
This year

Have a holly jolly Christmas
And when you walk down the street
Say hello to friends you know
And everyone you meet

Have a holly jolly Christmas
And in case you didn't hear
Oh bygolly have a holly jolly Christmas
This year

If you don't know me, you don't know that I tivo the Letterman program and never watch them and it takes up all my space on the recorder. But I caught up on a bunch of them and was watching Eddie Murphy on it and I think he needs to start playing a rich guy in movies from now on. Like rich and comfortable in them not rich and cool. Not like Boomerang. Like the way Adam Sandler is always a rich guy in his movies. Like a rich guy with a family. Maybe a movie called "The McDowell's" where he plays the dad. A prequel of sorts to Coming to America. I think this would do well. I could write this quickly and well'ly. I'd just need to know it would be made.

They played party all the time when he walked out and I can't get the song out of my mind now for some reason so I pulled it up and the video is just completely unbelievable.

Testing some new secret flour

noreply@blogger.com (SliceTruck) — Fri, 09 Dec 2011 01:28:00 +0000

Did you know that wheat has been genetically modified and altered over the last 60 years so much that everyone thinks they have celiacs disease.? Well some people do but not everyone who thinks they do. They're sensitive to gluten but really its that human's have been altering the genetics of much of the food faster than our systems are evolving. Anyway this has all been a hint to our future secret plans.

Ryan Secrets

Difara Pizza

noreply@blogger.com (SliceTruck) — Mon, 28 Nov 2011 19:12:00 +0000

I went to New York a few weeks ago (more like several weeks ago, october some time.) and finally ate some Difara pizza. I stopped in once when I lived in New York but after waiting 3 hours I had to leave and get something to eat.

The place is kind of a big deal if you've never heard about it. In my mind its the most famous pizza place in the world. Its possible I'm suffering from Stockholm syndrome after waiting the 3 hours the one day. I'm not really in the mood to tell you all about it but if you click the link it will take you to a search result for it, watch some videos, read the yelps and stuff and you'll see what I'm talking about. Do you always sort Yelps from worst to best to read them? That's what I like to do.

Anyway, wanted to share some pictures. Also my review is that Difara makes really good pizza. I had a cheese slice, a square slice and ordered a sausage, pepper and onion pie to go. I imagine it to be a throwback of sorts when pizza in Brooklyn was truly special. I don't know when this was as I'm not from that time but considering everyone puts Brooklyn or New York in the name of their pizza place, there must have been a time when a higher percentage of pizza by the slice pizza places in New York were actually worth ordering a whole pizza from. I'd like to travel in time and take a Brooklyn pizza tour in 1957 to know what that's all about. Problem is if you ask someone that was around then they probably don't know how to respond to your email cause they weren't taught email in school and I don't read cursive. Another problem is that if I could go back in time a pizza tour would be way down on my list of things to do (would I only be allowed to go back in time? or could I actually time travel? the to do list changes depending on which it is). If you pull a list of the top 20 rated pizza places in the five boroughs I'd bet you can order a slice from less than 25% of them.

I enjoy a Neapolitan style pizza but they are all pretty much the same to me, either they're good or bad. I actually find it more difficult to find, and get more enjoyment out of, a standard pizza that's made well with high quality ingredients (standard pizza: I'm not sure how to explain, a normal pizza you'd have delivered or take out and would share with a few people. you shouldn't do this with a neapolitan). I'd say a pizza cooked on a conveyor oven would never qualify as made well and could safely assume if a place is enjoying the convenience and speed of a conveyor oven they've also decided to enjoy the convenience and speed and inexpensiveness of pre-made sauce and probably enjoy the inexpensiveness of a lower grade cheese. {These are my stereotypes of pizza places with a conveyor oven. the stereotypes I create are usually true and they exist for a reason (that's why they're stereotypes. Stereotyping can be harmful and dangerous but I'm very careful when I do it. Generally I only follow stereotypes that have been around for at least 10 years. Generally if a stereotype can last 10 years it must be true. Stereotypically that's what I find. However stereotypes are just that, stereotypes. Can stereotypes be cliches? After conducting some research in my head for 3 seconds it appears that most stereotypes are also cliches.}. Conveyor ovens can't sear the bottom of a pizza, they would be good to reheat a properly made pizza I'd guess.

I'm not even sure what I'm writing about, I'm just saying I like this place Difara. I really just planned to post some pictures here they are.

my difara pizza

same pizza

the same pizza again

same pizza, sausage peppers onions

side view

bottom of difara pizza. its burnt and good. people would lose their mind if we did this to a pizza and gave it to them in LA. Many people lose their mind in ny about this too. I like a little char to a pizza though. I will admit that he might take this burning business a bit too far.

me in difara. I'm dave, chris is my brother. he's generally the one on the truck. I have an old phone with an old camera and used if for this picture. I'd like to come back with Chris and get an official picture with Dom. That's Dom making my pizza. He's the reason this place is so famous. Sarge is in my backpack. I took the N train but it was running express and I had to switch to the Q. I just got a new phone. Samsung infuse? Quite a large piece of equipment to carry around I might exchange it before 30 days. It has a nice camera.

This is a pizza from Phil's pizza in new york on Varick. It has a real old fashioned look on the inside and it appeared Phil made the pizza. Basic ny pizza. Not too great but better than your totally common slice place in manhattan but about the same at the same time. allow myself to introduce myself.

Sarge in New York on a different day. I believe he may be an Affenpinscher. He enjoyed the difara pizza. He's a good boy.

Santa Monica Pennsylvania ave.

noreply@blogger.com (SliceTruck) — Mon, 28 Nov 2011 17:24:00 +0000

Finally renewed our Santa Monica permit and will be back on Pennsylvania ave. today and will try and make it there once a week from now on.

Stop by sometime. And remember if you're having a party email us and we'll cater the party with pizza.

Why do Dallas and Detroit always play on Thanksgiving?

noreply@blogger.com (SliceTruck) — Thu, 24 Nov 2011 23:36:00 +0000

I think we should all know the answer to this and be able to explain this to others. I've pulled this directly from Wikipedia.

The Detroit Lions have hosted a game every Thanksgiving Day since 1934 (with the exception of 1939–1944 due to the "Franksgiving" confusion and World War II), and they have been nationally televised since 1962. In 1966, the NFL introduced an annual game hosted by the Dallas Cowboys, which has been played every year except in 1975 and 1977 when the St. Louis Cardinals hosted a match instead. However, St. Louis football fans, used to the traditional "Turkey Day Game" between Kirkwood High School and Webster Groves High School as the only local match on Thanksgiving, did not respond well to an NFL fixture on the same day, and thus Dallas resumed hosting the game in 1978.
When the AFL began holding annual Thanksgiving Day games, the league chose a different model, circulating the game among several cities. During the 1967–69 seasons, two Thanksgiving AFL games were televised each year.
After the 1970 merger, the NFL decided to keep only the traditional Detroit and Dallas games. Due to the broadcast contracts in place since 1970, three NFC teams play on Thanksgiving, as opposed to only one AFC outfit. During even years, the Lions play their Thanksgiving game against an AFC team, and thus are televised by the network holding the AFC package (NBC and later CBS); the Cowboys host an NFC team and are shown by the network with the NFC package (CBS and later Fox). During odd years, Dallas hosts an AFC team and Detroit plays an NFC opponent (usually another NFC North team, and often the Green Bay Packers, who draw high TV ratings). Every decade or so, this even-odd rotation is reversed, Detroit hosting an NFC team in even years and an AFC team in odd years, Dallas hosting an AFC team in even years and an NFC team in odd years.
When the league created its new TV package for the NFL Network in 2006, a third Thanksgiving game was added, a prime time game hosted by one of the remaining 30 NFL teams each year. While the first game featured two AFC teams, conference affiliation has varied since.

I guess it still doesn't exactly explain why they chose these teams but just give you a little history.

I guess its just tradition. Here's a little more why from detroitlions.com.

In 1934, the first year the Detroit Lions franchise called the Motor City home, owner G.A. Richards had a dilemma. His new franchise was well accepted and started off to a 10-0 record. Yet, an average of only 12,000 fans were coming to games at the University of Detroit Stadium. He looked at the tradition of many Midwest high schools and colleges who played on Thanksgiving Day including Detroit's Eastern High School, who normally played a team from Chicago. So the precedent was already set, and he planned to take it to another level.

Richards, who also owned radio station WJR, had a rivalry brewing as well. If the Lions could defeat the Chicago Bears, a championship could be in the works. The Detroit News agreed and ran a full page photo layout of the Lions and Bears featuring the stars Bronco Nagurski and Lion Roy "Father" Lumpkin. Richards saw anticipation building for the game so he and good friend Deke Aylesworth, president of the National Broadcasting Company, agreed to carry the game on Thanksgiving Day to over 91 radio stations including WJR.

Happy Thanksgiving from Slicetruck, you have out blessing to take one day off of eating pizza.

We Are the Champions of The World

noreply@blogger.com (SliceTruck) — Sun, 13 Nov 2011 00:57:00 +0000

How many awards did you win today?

This was going on over at the LA Pizza Festival

Slictruck is now wearing the belt.

Fresh out of the Oven

noreply@blogger.com (SliceTruck) — Fri, 11 Nov 2011 19:11:00 +0000

I'm going to make it my business to start taking more pictures of our pizza right out of the oven.

Since you're reading, you should consider booking the truck for an event. email about it info@slicetruck.com