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Tuesday, September 27, 2011

The Slicetruck Truck?

I've been trying to make sure we're referred to just as Slicetruck and not as "The SliceTruck". The reason is because I'm trying to make it into its own word (like a brand "Samsung") and not a literal sentence like "The Slice Truck". If you are referring to the actual truck that our brand SliceTruck uses then it should be referred to as "The Slicetruck Truck". I'm also looking at this and saying if I cared it shouldn't always be written with the capital S and T SliceTruck as you're bringing attention to the idea that it is a Slice Truck and not a new word we made up. I think I'm right and i should and will just write it as Slicetruck from now on. Our pizza company is Slicetruck and the truck we use for the business is the Slicetruck truck.

Anyway, here's an article that I read that made me think about this (what I was writing about above).

the problem
Many marketers have banned (the) most popular word in (the) English language, report Geoffrey A. Fowler and Yukari Iwatani Kane in the Wall Street Journal (9/22/11). That word is the article, "the," which usually precedes a noun -- except among marketers, especially those marketing consumer electronics. As far as Jeff Bezos is concerned, the Kindle should only be referred to as "Kindle." Nintendo has the same policy for "Wii," as does Apple with iPod, iPad and Macintosh.

Apple has a long history of grammatical innovation in its advertising, going back at least as far as "Think Different." The company "sometimes inserts personal pronouns to avoid leaving a jarring gap when it redacts an article. It describes iTunes on its website, for example, as "how you play all your media on your Mac or PC." But, for the most part, articles are omitted in hopes of somehow elevating the brand. "When you can drop an article, the brand takes on a more iconic feel," says Allen Adamson of Landor Associates.

Others suggest that article-free branding makes a product seem more "personal and human," and positions, say (the) iPhone "as something that represents the user rather than a mere inanimate object." Seth Godin says marketers remove articles in an attempt "to turn brands into religions or cults." However, while some grammarians consider article-dropping to be "a disfigurement of the language," Mignon Fogary of Grammar Girl thinks it's a lost battle. She concedes that it's pretty hard to convince kids that bad grammar is a road to ruin when someone like Steve Jobs says the new iPod is the "funnest" ever. ~ Tim Manners, editor Reveries

Also, I'd like to state that if we don't sell slices one at a time at our pizza shop called Slicetruck that it would not be wrong as we'd still be selling slices just not one at a time. Even though it does say "one slice at a time" on the Slicetruck truck.?

The thing that really makes me a great writing talent is that even if I don't know what I'm talking about or what my point is, that when I write it down it comes out making perfect sense and going down in history. 

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